2B From Meh to Amazing! AI Social Media & Marketing Strategies
- Gain insight into how AI tools like ChatGPT can streamline content creation, client communication, & online visibility for Senior Move Management businesses
- Learn to use AI to generate engaging social media posts, blogs, newsletters & educational materials tailored to Baby Boomers & their families
- Explore how AI-powered SEO strategies, including keyword identification & content optimization to increase your business’s discoverability on search engines
- Learn how AI can help draft personalized & professional emails, proposals & client responses while maintaining a human touch & your personal voice
- Identify ways AI can assist in addressing price sensitivity & demonstrating value to prospective clients through clear & persuasive messaging
- Understand the potential pitfalls of AI-generated content & learn best practices for ensuring ethical, accurate & industry-compliant marketing efforts
- Participate in live demonstrations & hands-on activities to practice using AI tools for marketing, ensuring immediate applicability to your business
Presenter: Nicole Ramer, Organized Haven, Lakeland, FL
10B Moving with ADHD: Supporting Your Neurodiverse Older Adult Clients Shapiro)
- Identify the overlooked signs of ADHD in older adults & how it affects decision-making, focus & resistance to change
- Hear how to implement practical, ADHD-friendly strategies to guide clients through downsizing & transitions with less stress
- Discover tailored techniques to improve clarity, motivation & cooperation when working with neurodiverse clients
- Learn flexible, structured moving plans that balance client needs with project efficiency
Presenter: Jami Shapiro, Silver Linings Transitions, Carlsbad, CA
18B “Where Do I Sign?” – Pricing Your Services for Both Value & Profit
- Learn strategies to shift the conversation from price to value, ensuring that clients understand the full scope & benefits of Senior Move Management services
- Recognize the essential components in pricing to ensure profitability, sustainability & client satisfaction
- Understand the differences between hourly-based & flat-fee pricing, including the advantages & challenges of each approach
- Explore how providing clients with pricing choices encourages trust & increases signed contracts
- Hear about tools & best practices to assess & optimize your current pricing model for improved business outcomes
Presenters: Kaye Ginsberg and Brandi Sutley, Peace of Mind Transitions, Atlanta, GA
26B Who's In Charge When You're Not? Planning For Your Unexpected Absence (Tammy & Michael Bilek)
- Explore the critical functions & dependencies within your business to identify vulnerabilities in the event of an unexpected, extended absence
- Understand how to develop a secure & accessible business playbook that documents key processes, decision-making protocols & essential contacts
- Learn how to identify, prepare & empower successors or advisors to step into leadership roles with confidence & clarity
- Discover how to authorize & equip a back-up team with the legal, financial & operational authority needed to ensure seamless continuity
- Hear strategies for building a resilient communication plan that keeps roles, responsibilities & boundaries clear during transitions
- Create a proactive contingency plan for ongoing business continuity and regular strategy reviews as the company evolves
Presenters: Tammy and Michael Bilek, Honoring Aging, Geneva, IL
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