1A Shifting Our Marketing Mindset for Boomers & Gen X
- Explore the demographic shift in our primary client targets
- Understand why this significant generational transfer requires us to reposition our overall marketing strategy
- Find out the who, when, and where of marketing to these newest (& growing!) generations
Presenters: Allison Grebe Lee & Theresa Corcoran, Soft Landings for Seniors, Beaverton, OR
9A An Intimate Affair
- Identify the importance of thorough client discovery, staff alignment & client management
- Understand the tools that allow you to exit without evoking feelings of abandonment
- Identify the steps to take when “$h!+” hits the fan (which could happen at any point in the process)
Presenters: Erin DiCarlo & Lauren Watts, Dovetail Support Services, Wilmington, MA
17A Space Planning: Beyond the Floor Plan
- Hear how to strategically optimize the available space in closets, drawers, cubbies & shelves to meet your clients’ unique physical, mental & sensory needs
- Learn to cleverly use the client's furniture & belongings to create a safe & welcoming living space
- Discover how to thoughtfully add visual and/or physical supports to address both the client's current (& future!) needs
Presenter: Cathy Rice, Senior Settlers, LLC, San Francisco, CA
25A Powerful Path to Profits
- Gain critical insights into your profitability
- Learn to embrace your numbers via your dashboard metrics
- Hear how to convert your profits into valuable data
- Become “Shark Tank ready” to confidently present your profit numbers & percentages
- Understand how to be the boss of your profits!
Presenter: Marla Alt, 123organize.com, LLC, Rye Brook, NY
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