4D Show & Tell: Peek Inside Our Marketing Toolbox
- Explore essential digital marketing tools such as Canva, MailChimp & Hootsuite, & understand how they support content creation, social media management, email marketing & SEO
- Discover real-world applications of these tools by examining examples like branded graphics, newsletters & short videos to see how they can elevate your marketing efforts
- Assess the best-fit tools for your business by evaluating platform features, technical requirements & how each aligns with your skills, goals & workflow needs
- Learn how to streamline marketing processes by integrating tools like AgilityPR and Formstack to automate tasks, improve consistency & save time
- Gain confidence through expert demonstrations that show you how to set up accounts, navigate interfaces & begin using each tool effectively from day one
- Develop a personalized action plan to implement at least one new marketing tool in your business while learning how to avoid common pitfalls & ensure long-term success
Presenters: Jaymie Shook and Madi Hill, Wheaton | Bekins, Indianapolis, IN
12D Safety 1st! Protect Your Team, Clients & Bottom Line
- Discover how to identify common environmental hazards found in client homes—such as mold, pests, poor air quality & structural risks—as well as understand their potential impact on health & safety
- Learn to assess safety conditions before entering or working in a client’s home, with a focus on recognizing red flags & preparing for potentially hazardous situations
- Understand & apply the Clutter Hoarding Scale to evaluate the safety of home environments, determine appropriate interventions, & identify when conditions require enhanced precautions for move managers
- Explore how to select & use the right personal protective equipment (PPE) based on the level of risk & practice proper donning & doffing techniques to reduce exposure to contaminants like bed bugs & airborne particles
- Gain practical experience in creating hazard remediation plans that prioritize both safety & professionalism, ensuring respectful communication with clients while minimizing risks to workers
- Discover best practices for handling environmental contaminants in the field & learn how to respond effectively in various real-world scenarios to protect yourself & your team
Presenter: Jill Yesko Diana, Discover Organizing & Safe Moves for Seniors, Pittsburgh, PA
20D The Job-Sharing Cheat Sheet: Swap Stress for Success
- Learn the key decisions & steps to ensure a smooth collaboration
- Hear how to vet, select & team up with the right company—even when a NASMM member isn’t nearby
- Understand how to navigate money & agreements––such as pricing differences, referral fees & financial logistics
- Discover how to streamline collaboration & learn best practices for seamless coordination & execution of the job share
- Learn exactly how to pivot, problem-solve & keep the job on track, when things go sideways (because they often will)
Presenters: Charna Kinneberg, Moyer Move Management, Clarksburg, MD and Marnie Dawson, Dawson Relocation, Chicago, IL
28D Elevate Efficiency & Accelerate Growth with AI
- Understand core AI technologies—including automation, machine learning & data analysis––& explore how they apply specifically to the unique demands of senior & specialty move management
- Discover how AI can improve operational efficiency by streamlining workflows, enhancing scheduling, optimizing inventory management & reducing manual tasks across the move management process
- Gain insights into AI-driven data analytics & learn how to use these insights to inform strategic decision-making, improve client services & support long-term business growth
- Evaluate the benefits & challenges of implementing AI in business operations, including considerations around cost, integration, staff adoption & long-term value creation
- Explore how AI-powered tools can elevate marketing strategies, personalize client engagement & increase brand visibility through more targeted & efficient outreach.
- Understand the legal, ethical & compliance considerations of AI adoption, including data privacy, regulatory requirements & the importance of transparent, responsible use
Presenter: Chantale Bordonaro, Simplicity Source, San Francisco, CA
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